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Redefining Purpose: Building a Global Career in Urban Action

Author:
Craig Zelizer

May 29, 2025

Join the Next Livestream of the Social Change Career Podcast

This episode features Natalia Uribe, Founder and Co-Creator of Urban World Matters—a platform connecting sustainable design, youth leadership, and social/environmental investment to transform cities and improve quality of life.

With over 20 years of global experience across 25+ countries, Natalia has worked at the intersection of architecture, urbanism, and equity. She’s led award-winning projects and now mentors the next generation of changemakers through bold, locally rooted initiatives like the Future Urban Crafters and Journey Lab programs.

 Why join:
• Explore how to build a career in sustainable urban development with global impact.
• Learn how Natalia transitioned from traditional design roles to leading a mission-driven platform.
• Discover skills and insights for working across sectors—NGOs, public institutions, and private clients.
• Understand how to create opportunities for youth and local leaders in underserved communities.


The full episode will be available afterward on PCDN.Global and on all major podcast platforms.

When: June 4, 2025 at 10 am EST, on Youtube and Linkedin.


About Natalia Uribe

Natalia Uribe is an architect, artist, and urbanist with over 20 years of international experience. She specialises in cities, with advanced studies from the London School of Economics (LSE). Her work spans regional strategies, urban regeneration, and small-scale interventions across the Middle East, Asia, Latin America, and Europe, covering more than 25 countries.

Her career bridges design, social ecosystems, and environmental sustainability. She has led multidisciplinary teams at globally recognised organisations including Benoy, Gillespies, and AFK, where she delivered award-winning masterplans and urban design projects in collaboration with NGOs, public institutions, and private sector clients.

In 2023, she founded Urban World Matters, a global platform where design, local action, and global impact investment converge to improve quality of life and protect life on Earth. Rooted in the Sustainable Development Goals, UWM champions local leadership and youth engagement through initiatives like the Future Urban Crafters and Journey Lab programs—opening access to sustainable urban services in underserved communities and empowering youth to address local challenges.

Under Natalia’s leadership, Urban World Matters aims to open 100 Youth Labs by 2030, connecting grassroots action with a global network of experts and redefining how cities evolve into sustainable ecosystems.

Based in London, Natalia leads with a global mindset and is committed to mentoring emerging leaders in sustainable urbanism.

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