The walk from “no” to “yes”: William Ury’s Ted Talk on effective negotiation

William Ury, co-author of  the globally acclaimed publication “Getting to Yes”, offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations — from family conflict to, perhaps, the Middle East.

About William Ury

William Ury is a mediator, writer and speaker, working with
conflicts ranging from family feuds to boardroom battles to ethnic wars.
He is one of the authors of “Getting to Yes.” Full bio and more links


While this video was done a while back its content and teachings are ever so relevant.




Nina Pavlovska

Nina Pavlovska

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