New Report, The Bottom-Up Media Revolution: How Social Entrepreneurs are Building Trust Between Communities and the Media

The Bottom-Up Media Revolution: How Social Entrepreneurs are Building Trust Between Communities and the Media

Laxmi Parthasarathy and Michael Gordon
April 12, 2018

Ashoka has partnered with the Center for Social Impact to understand the new media landscape being forged by social entrepreneurs. These individuals work closely with their communities to address problems ranging from malicious actors sowing disinformation or hijacking media for nefarious purposes, to a lack of well-trained local journalists, and local citizenry having limited opportunities for public engagement. Based on a deep analysis of fifty Ashoka Fellows whose primary aim is addressing problems associated with media, the report shows the five overarching goals that unite their work and the various approaches they have adopted to achieve them.

The five overarching goals include:

  1. Improving the infrastructure and environment within which the media operates
  2. Improving standards of reporting to strengthen the quality of journalism
  3. Ensuring the media is a vehicle for civic engagement
  4. Making the media a self-sustaining business
  5. Increasing media literacy by providing the public with diverse and representative content.

This work points the way toward stronger trust between communities and the media.

Download the full report: The Bottom-Up Media Revolution (.pdf)
Craig Zelizer

Craig Zelizer

Dr. Craig Zelizer is the Founder of PCDN.global, which connects a global community of changemakers to the tools, community and opportunities to build careers of impact and scale change. He has strong experience in the development sector, academia and social entrepreneurship. From 2005 to 2016 he served as a professor in the Conflict Resolution program at Georgetown University (where he still teaches). He has led trainings, workshops and consultancies in over 20 countries organizations including with USIP, USAID, CRS, Rotary International and others. Craig is a recognized leader in the social sector field. He has received several awards including George Mason’s School of Conflict Analysis and Resolution’s alumni of the year award and an alumni career achievement award from Central European University. Dr. Zelizer spent two years in Hungary as Fulbright Scholar and was a Boren Fellow in Bosnia. He has published widely on peacebuilding, entrepreneurship, and innovation in higher education.
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